リソースベース型
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- 戦略を作成する際の２つのアプローチのうちの一つ（もうひとつはポジショニングベース型）
- 企業の内部資源を重視
- バーニー（ジェイ・B・バーニー）
- 経営資源の質的な差が収益性を決める大きな要因
- 特に自社固有の能力やノウハウなど、簡単に真似できないものが重要
- 企業独自の経営資源を常に磨いていき、簡単に真似でされないようにするのが戦略のポイント
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asxりそーすべーすがた
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